The choice: Avoid forclosure and have your neighbors DESPISE your existence OR risk losing your home to the bank?
It's more proof that advertising is EVERYWHERE! A company called Brainiacs From Mars are paying thousands of dollars to turn your house into a bright, gaudy billboard for the world to see. This company specifically is looking for homeowners who are struggling with paying their mortgages who wouldn't mind turning their house into a giant advertisement for up to a year.
Gotta say, I think these guys are brilliant for coming up with the idea... but I would be BEYOND annoyed if I had to see that out my front window every day!